Tuesday, October 23, 2007


A member of the Chindon-ya performance group at the street performers festival on Saturday.

This year was the 30th anniversary of the street performers festival in Osu Kannon, Nagoya. Amongst the many and varied performances was a Chindon group from Osaka.
I saw them there last year for the first time. A real, working Chindonya!
You can find out what a Chindonya is by reading the link here, but I thought it would be more interesting to show you what they write about themselves, and have spent a couple of hours (cough... long hours) translating the first section of their promotional material from this page.
Although not a professional translation, I think it retains some of the flavour of the original that should help give you a better idea of what a Chindonya is and does. Excuse any strange wording.

“You want and exciting atmosphere for you shop opening or sale.
At the lively beat of the drum, your counter will quickly take on a festival feeling.
For a business unsure of how to liven trade, the Chindon group is the answer. People gather from far and wide to hear the sound of the Chindoya!
Similarly, by performing a circuit in local residential areas, the Chindon group can help to show the sincerity of the storekeeper, make people feel more personally attached to a local store or business and at the same time make it the word on everyone’s lips.
During such promotions we can also listen to the needs and requests of residents, and report these back to the store or business. The Chindon group is, after all, an information medium for the local area.
If you decide to favor our group with your business, you get the youngest, freshest and most content rich group in Japan! We are number 1!
Just one call and we will fly to anywhere in the country, anywhere in the world! Contact the Chindon group information center now.”

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